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Playstation Metro domination. For the launch of the new Playstation Vita portable gaming device TBWA Brussels created an impressive metro domination, transforming the Louise station in the Belgian capital into a football stadium with grass, dug-outs, a euphoric coach and a complete soccer team. The initiative is part of the “The World is in Play” campaign and the creative execution seems to have engaged and amused people quite a lot. Great example of thinking outside the box.
To celebrate its 165th anniversary the legendary French jewelry house Cartier is releasing an epic mini-film today. It took Cartier two years to complete this beautiful journey into Cartier history.
(via helloyoucreatives)